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XPRESS – AUSTRIA’S MAGAZINE FOR MUSIC AND SCENE

Mag. Birgit Gasser

Head of division Entertainment

 

"For 40 years at the cutting edge: Xpress is Austria’s magazine on music & scene. Xpress writes about topics that move adolescents and are relevant to them and thus can be regarded in many ways as advisor and “best friend” of the target group. Xpress is characterized by a better editorial work compared with other competitive products and in addition can still score with its posters. The main target group are adolescents aged 14 to 19 years, approximately an equal number of boys and girls. In addition, Xpress also reaches much younger readers."

Xpress in a nutshell

Readers: 189,000 (ÖVA 2008)
Coverage 14-19-year-olds: 19.4 % (ÖVA 2008)
Circulation: 80,000
Appearance: monthly
Day of publication: Friday
Price: € 2.-
Founding year: 1968


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